在做SCAN/SWOT分析时,找到一个网站,MBA Toolbox,推荐一把:
URL:http://mbatoolbox.org/
简介(摘)
Who are you?
Leon Winer
- Ph.D., Columbia University Graduate School of Business. MBA, Rutgers University.
- Four years at Mobil Oil as Planning Analyst. Three years at IBM as Business Scientist.
- Thirty three years Business School teaching at Pace University and Baruch College, mostly in MBA programs.
- Developed innovative teaching methods.
- One hundred articles and papers. One book, which is the basis of this website.
- Consulting: AT&T, Nynex, IBM.
What's this site about?
This website presents instructions for developing business skills. The instructions were developed by Dr. Leon Winer who is a retired Professor of Marketing and Entrepreneurship. They were originally prepared for helping students at Pace University to analyze business case studies, to influence, negotiate, network and write business plans. They were developed and refined over a period of years. Thousands of students and business managers have used them and found them useful. This material is offered free of charge.
目录
Home
Chapter 1.2. A Model for Strategic Planning, Analyzing Cases and Decison Making
Chapter 1.3 Forest & Forest Case
Chapter 2. Influencing / Persuading
Chapter 3. Negotiating / Conflict Resolution
Chapter 4. Networking / Self Marketing
Chapter 5. Entrepreneuring / Venturing
Chapter 6. Business Plan Outline
Chapter 7. HBS Case Method Deprives Students of An Authentic Learning Experience
Chapter 8. Improving Your Ability to Recognize Business Opportunities
Chapter 9. Why Business Schools Need to Know What MBAs Want to Learn and How to Find Out
Chapter 10. What do MBAs Want and What Do They Get?
Chapter 11. Applying Services Marketing Concepts to the Administration of A Business School
Chapter 12. A Model of the Business School as A Developer of Achievers
Chapter 13. Obtaining More Options in Your 401(k) or 403 (b) Retirement Plan
Chapter 14. Breathe Slowly - Reduce Your Blood Pressure
Chapter 15. The Body Mass Index (BMI) Is Wrong
About
VincentYang URL: http://vincentyang.cn/blogs/vincentyang/archive/2009/01/16/mba-toolbox.aspx